Research Interests

    Yi-Lin studies quantitative marketing and empirical industrial organization, with strong interests in advertising, consumer's dynamic decision-making, nonhomothetic preference, and competition in the hospitality industry.

Work Under Review (abstract available)

Assessing the Impact of Rebranding in the Hospitality Industry
(with Chekitan Dev and Pradeep Chintagunta) Revise and Resubmit at Journal of Marketing Research
Featured in: Capital Ideas

Returns to Self-Employment in Subsequent Wage Employment Differ for Repeat and Non-Repeat Entrepreneurs : Evidence from the National Longitudinal Survey of Youth
(with Arjun Chakravarti, Kant Desai, and Liad Wagman) under review at Journal of Busines Venturing


Work in Progress

Alternative Specifications of Discrete/Continuous Demand Systems

Learning or State Dependence?
(Curriculum paper at University of Chicago)

Does DVR Adoption Affect Advertiser’s Media Allocation?
(with Pradeep Chintagunta and Sanjay Dhar)

Quantify the Effect of Active Social Media Management
(with Minki Kim, Chekitan Dev, and Pradeep Chintagunta)

Assess the Match Value between Brand and Product in Hospitality Industry
(with Pradeep Chintagunta and Dan Nguyen)

The Effect of Slotting Allowances on Supply Chain Coordination when Retailers Compete
(Master thesis)


Reference

Pradeep Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
University of Chicago Booth School of Business
5807 South Woodlawn Avenue
Chicago, Illinois 60637

Günter Hitsch
Professor of Marketing
University of Chicago Booth School of Business
5807 South Woodlawn Avenue
Chicago, Illinois 60637

Chekitan Dev
Associate Professor of Service Marketing
Cornell University
School of Hotel Administration
Ithaca, NY 14853

Ting Zhu
Assistant Professor of Marketing
University of British Columbia
Sauder School of Business
567-2053 Main Mall
Vancouver, British Columbia V6T 1Z2

Research

Yi-Lin Tsai

(Curriculum Vitae)

Ph.D. Candidate in Marketing

The University of Chicago
Booth School of Business

5807 S Woodlawn Ave
Chicago, IL 60637

T 917-715-5313
yilin.tsai@chicagobooth.edu

Education
Ph.D. (Marketing), 2013 (expected)  University of Chicago Booth School of Business
M.A. (Statistics)
Columbia University
M.B.A. (Business Administration)
National Taiwan University
B.B.A. (Business Administration)
National Taiwan University