Sungjoon Nam

Quantitative Marketing

CV

Phone: 312-624-3396

 

E-mail: snam2@ChicagoGSB.edu

Educational Background

 

University of Chicago Graduate School of Business, Chicago, Illinois, US

Ph.D. Candidate in Marketing

 

Seoul National University, School of Electrical Engineering

Bachelor of Engineering-Electrical Engineering & Bachelor of Arts in Economics 2002

 

Publication

 

Across the threshold: Role of performance and compatibility in innovative new products' market penetration (with Sang-Hoon Kim), Industrial Marketing Management, 33 (8), 689-699

 

Working Paper

 

1. The effects of Service Quality and Word-of-Mouth on Customer Acquisition, Retention and Usage for a New Technology (with Puneet Manchanda and Pradeep Chintagunta)

 

2. Why does detailing increase over time at the introductory phase of new drug launch? (with Pradeep Chintagunta)

 

Conference Presentation

            

1. “Why does detailing increase over time at the introductory phase of new drug launch?”

                 Marketing Workshop, Graduate School of Business, University of Chicago, June 2005

 

2. “The effects of Service Quality and Word-of-Mouth on Customer Acquisition, Retention and Usage for a New Technology”

                 Marketing Workshop, Graduate School of Business, University of Chicago, June 2006

                 Marketing Science Conference, Pittsburg, June 2006

                 PDMA Conference, Atlanta, Oct 2006

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