Sungjoon Nam

Assistant Prof., Rutgers Business School (Sep. 2009~) Exp.

 

             Education

Ph.D. in Marketing, M.B.A. (Exp. 2009)

The University of Chicago, Booth School of Business, Chicago, Illinois,

U.S.A., 2003~2009

 

Bachelor of Engineering-Electrical Engineering & Bachelor of Arts in Economics

2002, Seoul National University, School of Electrical Engineering, Seoul, Korea,

1997~2002

             CV

 

             Publication

Kim, Sang-Hoon, and Sungjoon Nam, “Across the threshold: Role of

performance and compatibility in innovative new products' market penetration”,

Industrial Marketing Management, 33 (8), 689-699

 

             Work under Review and Revision

Nam, Sungjoon, Puneet Manchanda, and Pradeep Chintagunta, “The effects of

Service Quality and Word-of-Mouth on Customer Acquisition, Retention and

Usage for a New Technology”, Under 3nd round review, Marketing Science

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                 Working Paper

“Empirical Test for the Bass model using exogenous shocks on word of mouth effect”

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             Research Interests

Empirical analysis for consumers and firms behaviors, Customer Relationship Management, Service Quality and Word of Mouth, New Product Diffusion, High-tech Products, Pharmaceutical products, Movies, Advertisings.

5807 S. Woodlawn Ave. Chicago IL 60637

To contact us:

Phone: 312-254-1485

 

E-mail: snam2@Chicagobooth.edu