Sungjoon Nam

Quantitative Marketing

                  

Ph.D. Candidate

University of Chicago, Graduate School of Business

 

Research Interests

Empirical analysis for consumers and firms behaviors, Service Quality and Word of Mouth, High-tech Products, Pharmaceutical products, Movies, Advertisings.

Publication

 Across the threshold: Role of performance and compatibility in innovative new products' market penetration (with Sang-Hoon Kim), Industrial Marketing Management, 33 (8), 689-699

575 W.Madison #4307

Chicago IL 60661

To contact us:

Phone: 312-624-3396

 

E-mail: snam2@ChicagoGSB.edu