13. Goswami, Indranil and Oleg Urminsky (2016) "When Should the Ask be a Nudge? The Effect of Default Amounts on Charitable Donations,"
Journal of Marketing Research 53 (5), 29-846.
Download data and analysis scripts
Press Coverage:
"The Art of Suggested Donation Amounts", The Wall Street Journal, December 11, 2016
"When and How Fundraisers Should Suggest How Much To Donate",
Harvard Business Review Online, December 2016
"Beyond the Ice Bucket Challenge", Capital Ideas, Winter 2014
"Fundraising: How charities can get smarter," Capital Ideas Video