Minjung (Min) Koo

RESEARCH INTEREST

Consumer behavior with a special focus on Goals and Motivations

Consumer self-control; Charitable giving

Customer Relationship Management (e.g., reward/loyalty programs)

PUBLICATIONS

Koo, Minjung, and Ayelet Fishbach (2008), “Dynamics of Self-Regulation: How (Un)accomplished Goal Actions Affect Motivation,” Journal of Personality and Social Psychology, 94 (2), 193-195. (Lead Article) [Download]

 

WORK UNDER REVIEW AND REVISION

 

Koo, Minjung, and Ayelet Fishbach, “Standing in Line: Inferring Value from the People Behind,” Under revision for resubmission to the  Journal of Consumer Research

 

Koo, Minjung, Aparna A. Labroo, and Angela Y. Lee, “Focus Single Mindedly on Your Goal: Explicit Self-Control Strategy and Regulatory Focus,” Under revision for resubmission to the Journal of Consumer Research

 

Koo, Minjung, and Ayelet Fishbach, “Climbing the Goal Ladder: How the Focus on Upcoming Actions Increases Level of Aspiration,” Under review at the Journal of Personality and Social Psychology.

 

MANUSCRIPT IN PREPARATION

 

Koo, Minjung, and Ayelet Fishbach, “How Progress Monitoring Influences Participation in a Reward Program.”

 

Koo, Minjung, Ayelet Fishbach, and Marlone D. Henderson, “The Sources of Motivation to Contribute to a Group Goal.”

 

Labroo, Aparna A., Minjung Koo, and Angela Y. Lee, “Towards Understanding the Cognitive Versus Motivational Impact of Priming on Affective Judgment.”

 

Fishbach, Ayelet, Ying Zhang, and Minjung Koo, “The Dynamics of Self-regulation,” in preparation as an invited contribution to the European Review of Social Psychology.

 

 

[Curriculum Vitae]