Curriculum Vitae [DOWNLOAD]
Jiao Zhang
The University of Chicago, Graduate School of Business
5807 South Woodlawn Avenue, Chicago, IL 60637
Tel: 773.752.8796; 734.395.6521 · jiao.zhang@gsb.uchicago.edu· http://home.uchicago.edu/~jzhang10
Education
Research Interest
Choice heuristic; consumption experience; choice-experience inconsistency; impact of affect and motivation on evaluation and choice; risk-perception and risk-preference
Teaching
Interest
Marketing Strategy; Consumer Behavior; Judgment and Decision Making; Marketing Research; Marketing Management
Dissertation
Title:
“Does a peak-savored or dip-savored sequence generate better experience?
Exploring the moderating role of knowledge of reference information”
[ABSTRACT]
Committee: Christopher K. Hsee (Chair), Aparna
Labroo,
Dilip Soman, and George
Wu
Journal
Publications
Zhang,
Jiao,
Christopher K. Hsee
and Zhixing Xiao
(2005),
“The majority rule in individual decision
making,” Organizational Behavior and Human Decision
Processes, forthcoming. [ABSTRACT]
Wu,
George,
Jiao
Zhang
and Mohammed Abdellaoui
(2005),
“Testing prospect theory using probability
tradeoff consistency,”
Journal of Risk and Uncertainty,
30,
107-131. [DOWNLOAD]
Hsee, Christopher K. and Jiao Zhang (2004), “Distinction bias: Misprediction and mischoice due to joint evaluation,” Journal of Personality and Social Psychology, 86, 680-695. [DOWNLOAD]
Hsee,
Christopher K.,
Fang
Yu,
Jiao
Zhang
and Yan
Zhang
(2003),
“Medium
maximization,”
Journal of Consumer Research, 30, 1-14.
Lead article. [DOWNLOAD]
Hsee,
Christopher
K.,
Jiao Zhang,
Fang
Yu
and Yiheng Xi
(2003),
“Lay rationalism in decision
making,”
Journal of Behavioral Decision Making, 16, 257-272. [DOWNLOAD]
Book
Chapters
Hsee,
Christopher K.,
Jiao
Zhang
and
Junsong
Chen
(2004),
“Internal and substantive inconsistencies in
decision making,”
in
The Blackwell Handbook of Judgment and Decision Making, Derek Koehler and
Nigel Harvey
(eds.),
Wu,
George,
Jiao
Zhang
and
Richard Gonzalez
(2004),
“Decision under risk,”
in
The Blackwell Handbook of Judgment and Decision Making, Derek Koehler and
Nigel Harvey
(eds.),
Oxford, England: Blackwell,
399-423. [DOWNLOAD]
Research
in Progress
Zhang,
Jiao and Christopher K. Hsee, “A cup over-filled or
under-filled: How do people evaluate a set of outcomes?” [ABSTRACT]
Zhang,
Jiao, Dilip Soman and Ayelet Fishbach, “Impact of
anticipated feelings of guilt on consumers’ preference for
promotions.” [ABSTRACT]
Zhang,
Jiao,
Christopher
K. Hsee
and Xianzhi
Dai,
“Belittling can be flattering: When do people enjoy being
underestimated?” [ABSTRACT]
Conference Presentations
"Skewness and happiness,"
Presented
at Society
for Consumer Psychology,
Annual Conference,
February 2005.
"Skewness and happiness,"
Presented
at Society
for Judgment and Decision Making,
Annual
Conference, November 2004.
"The
majority rule,"
Presented
at Society
for Judgment and Decision Making,
Annual
Conference,
November 2002.
Teaching
Assistance
| Marketing Professog Strategy (MBA): |
Professor Ann McGill (2004 Fall); Professor
|
| Managerial Decision Making (MBA): |
Professor Christopher K. Hsee (2001-2003); Professor Richard
Thaler (2001 Fall) |
| Negotiation (MBA): | Professor Yuval Rottenstreich (2002 Winter) |
Awards
Hillel Einhorn Award, University of Chicago GSB, 2003
GSB Awards for Summer Papers, University of Chicago GSB, 2001
GSB Doctoral Fellowship, University of Chicago GSB, 2000-2004
Selected Courses
| Advanced Marketing Theory I: Pro Seminar |
All faculty in the marketing group |
| Advanced Marketing Theory II: Behavioral Science |
Ann McGill |
| Advanced Marketing Theory III: Quantitative Perspective | Pradeep Chintagunta |
| Advanced Price Theory | Kevin Murphy |
| Applied Econometrics |
Amil K. Petrin |
| Cognitive Psychology |
Vera Maljkovic |
| Current Topics in Behavioral Science I |
Richard Larrick |
| Current Topics in Behavioral Science II | Christopher K. Hsee |
| Current Topics in Behavioral Science III |
George Wu |
| Experimental Design |
Steven K. Shevell |
| Price Theory I (microeconomics) |
Gary Becker/Kevin Murphy |
| Price Theory II (general equilibrium/game theory) | Hugo Sonnenschein/Philip J. Reny |
| Price Theory III (economics of uncertainty) | Pierre-André
Chiappori |
| Probability and Statistics |
Nicholas Polson |
| Research Methods in Behavioral Science |
Reid Hastie |
| Statistical Inference |
Nicholas Polson |
| Theory of Income |
Fernando Alveraz |
References
Christopher
K. Hsee
(Committee Chair)
Theodore
O. Yntema Professor of Behavioral Science and
Marketing
Graduate
E-mail:
Chris.hsee@gsb.uchicago.edu
Phone:
(773) 702 7728
Assistant
Professor of Marketing
Graduate
E-mail:
alabroo@gsb.uchicago.edu
Phone:
(773) 834 7115
Corus
Chair in Communication Strategy, Professor of Marketing
Rotman
E-mail:
Dilip.Soman@rotman.utoronto.ca
Phone:
(416) 946 0195
Fax:
(815) 327 3135
Professor
of Behavioral Science
Graduate
E-mail:
wu@gsb.uchicago.edu
Phone:
(773) 834 0519
Fax: (773) 702 0458