Franklin Shaddy

Ph.D. Candidate, Behavioral Marketing

The University of Chicago
Booth School of Business
5807 S. Woodlawn Ave.
Chicago, IL 60637 USA

Franklin Shaddy is a fifth year doctoral student in behavioral marketing at The University of Chicago Booth School of Business. He is interested in judgment and decision making in the marketplace, with an additional emphasis on goals and motivation. His dissertation examines the psychology of bundling. Other current projects include understanding perceptions of fairness, how exposure to price promotions can cause impatience, and when consumers make tradeoffs.

Franklin received his B.B.A., with High Distinction, from the University of Michigan and his M.A. from Columbia University.