Elisabeth Honka
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  Elisabeth Honka

Contact Information

Phone: 773-332-0997
ehonka@Chicagobooth.edu

Mailing Address:
734 W. Buckingham Place
Unit 1
Chicago, IL 60657

Elisabeth Honka

Ph.D. in Marketing (Expected in 2010)
Booth School of Business
University of Chicago

MBA, 2010
Booth School of Business
University of Chicago

Lic. oec. in Economics, 2004
University of St. Gallen, St. Gallen, Switzerland

Curriculum Vitae

[download]

Research Interests

  • Consumer Search Behavior
  • Insurance Industry
  • Consideration Set Formation

Dissertation Research

Quantifying Search and Switching Costs in the US Auto Insurance Industry

[abstract]

Other Working Papers

(Forthcoming)

Publications

The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review
(with Puneet Manchanda), Yale Journal of Health Policy, Law, and Ethics, 5(2), 2005, p. 785 - 822.

Advisors:
Prof. Pradeep Chintagunta
Prof. Jean-Pierre Dube
Prof. Chad Syverson
Prof. Ali Hortacsu