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Contact
Information
Phone: 773-332-0997
ehonka@Chicagobooth.edu
Mailing Address:
734 W. Buckingham Place
Unit 1
Chicago, IL 60657
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Elisabeth
Honka
Ph.D. in Marketing (Expected in 2010)
Booth School of Business
University of Chicago
Lic. oec. in Economics, 2004
University of St. Gallen, St. Gallen, Switzerland |
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Curriculum
Vitae
[download]
Research Interests
- Consumer Search Behavior
- Insurance Industry
- Consideration Set Formation
Dissertation Research
Quantifying Search and Switching Costs in the US Auto
Insurance Industry
[abstract]
Other Working Papers
(Forthcoming)
Publications
The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review
(with Puneet Manchanda), Yale Journal of Health Policy, Law, and Ethics, 5(2), 2005, p. 785 - 822.
Advisors:
Prof. Pradeep Chintagunta
Prof. Jean-Pierre Dube
Prof. Chad Syverson
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