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Contact
Information
Phone: 773-332-0997
ehonka@Chicagobooth.edu
Mailing Address:
734 W. Buckingham Place
Unit 1
Chicago, IL 60657
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Elisabeth
Honka
Ph.D. in Marketing (Expected in 2010)
Booth School of Business
University of Chicago
MBA, 2010
Booth School of Business
University of Chicago
Lic. oec. in Economics, 2004
University of St. Gallen, St. Gallen, Switzerland |
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Curriculum
Vitae
[download]
Research Interests
- Consumer Search Behavior
- Insurance Industry
- Consideration Set Formation
Dissertation Research
Quantifying Search and Switching Costs in the US Auto
Insurance Industry
[abstract]
Other Working Papers
(Forthcoming)
Publications
The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review
(with Puneet Manchanda), Yale Journal of Health Policy, Law, and Ethics, 5(2), 2005, p. 785 - 822.
Advisors:
Prof. Pradeep Chintagunta
Prof. Jean-Pierre Dube
Prof. Chad Syverson
Prof. Ali Hortacsu
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