Elisabeth Honka
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  Elisabeth Honka

Contact Information

Phone: 773-332-0997
ehonka@Chicagobooth.edu

Mailing Address:
734 W. Buckingham Place
Unit 1
Chicago, IL 60657

Elisabeth Honka

Ph.D. in Marketing (Expected in 2010)
Booth School of Business
University of Chicago

Lic. oec. in Economics, 2004
University of St. Gallen, St. Gallen, Switzerland

Curriculum Vitae

[download]

Research Interests

  • Consumer Search Behavior
  • Insurance Industry
  • Consideration Set Formation

Dissertation Research

Quantifying Search and Switching Costs in the US Auto Insurance Industry

[abstract]

Other Working Papers

(Forthcoming)

Publications

The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review
(with Puneet Manchanda), Yale Journal of Health Policy, Law, and Ethics, 5(2), 2005, p. 785 - 822.

Advisors:
Prof. Pradeep Chintagunta
Prof. Jean-Pierre Dube
Prof. Chad Syverson