Chicago Booth School of Business Anita Rao
Associate Professor, Marketing

CV | Research

Research Interests
Empirical industrial organization
Online Content and Digital Distribution
Regulation and Marketing

Phone: 773-702-7513
Office: 363  

Mailing Address
The University of Chicago Booth School of Business
5807 South Woodlawn Avenue
Chicago, IL 60637

      Published/Accepted Papers

  1. Deceptive Claims using Fake News Advertising: The Impact on Consumers, Journal of Marketing Research, accepted.

  2. Do Made in USA Claims Matter?, with Xinyao Kong, Marketing Science, 2021.

  3. Value of Aggregators, with Selin Akca, Marketing Science, 39(5), 2020.

  4. Strategic Research and Development Investment Decisions in the Pharmaceutical Industry, Marketing Science, 39(3), 2020.

  5. Demand for "Healthy" Products: False Claims and FTC Regulation, with Emily Wang, Journal of Marketing Research, 54(6), 2017.

  6. Quality vs. Variety: Trading Larger Screens for More Shows in the Era of Digital Cinema, with Wes Hartmann, Quantitative Marketing and Economics, 13(2), 2015.

  7. Online Content Pricing: Purchase and Rental Markets, Marketing Science, 34(3), 2015. Appendix

  8. How do firms make money selling digital goods online?, with Lambrecht, A., A. Goldfarb, A. Bonatti, A. Ghose, D.G. Goldstein, R. Lewis, N. Sahni and S. Yao, Marketing Letters, 25(3), 2014.

      Working Papers

  1. Industry-funded Research and Bias in Food Science, revise & resubmit, Quantitative Marketing and Economics

  2. Debunking Misinformation in Advertising, with Jessica Fong and Tong Guo

  3. Reference Price Effects in Vacation Rental Markets, with Shrabastee Banerjee and Giorgos Zervas

      Work in Progress

  1. Too Sweet? The case of the "No High Fructose Corn Syrup" label


Last updated on July 2021