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Sungjoon Nam (³²¼ºÁØ) Assistant Professor Supply Chain Management & Marketing Science 1 Washington Street, Rutgers Business School, Newark NJ 07102 Contact: 973-353-1645 (Phone), 1325 (Fax) sjnam@business.rutgers.edu Education The University of Chicago, Ph.D. in Marketing (2010), and M.B.A. (2010) Seoul National University, BE in Electrical Engineering & BA in Economics
Publications ¡°The effects of Signal Quality and Contiguous Word-of-Mouth on Customer Acquisition for a Video on Demand Service¡± with Puneet Manchanda, and Pradeep Chintagunta, 2010, July-August, Marketing Science, download -SSRN top 30 downloaded (over 2,000) paper in Marketing Network- -Introduced in Sloan Management Review, Fall 2007- ¡°Across the threshold: Role of performance and compatibility in innovative new products' market penetration¡± with Sang-Hoon Kim, 2004, Industrial Marketing Management, 33 (8), 689-699, download ¡°Legal reform for small business proliferation and collaborations¡± with B. S. Moon, Korean Economic Forum, 2010, Vol. 4, (written in Korean), download Working Paper ¡°Demystifying the Bass Diffusion Model, the hidden role of distribution channel¡±, download ¡°Quantifying the effect of service quality on retention, usage and customer lifetime value¡± with Pradeep Chintagunta, and Puneet Manchanda, download ¡°Empirical Investigation on Impulse purchase using TV home shopping data¡± with Sang Hee Bae, Sang-Hoon Kim, download ¡°Why do direct sales marketing activities increase over time?¡± Works in Progress ¡°Quantifying the effects of corporate tax and ownership disposal right on legal business type choice¡± with B.S. Moon ¡°Why are men attracted to skinny girls? Evidence from long term health and online dating email behaviors¡± with Sok Chul Hong ¡°The effect of E-procurement on the interaction among B to B business¡±, with Lei K. Wang, and Ming Cheng Teaching Experience Rutgers Business School, the State University of New Jersey -Customer Relationship Management MBA: 2009 Fall, 2010 Spring, and Fall, Undergraduate: 2009 Fall, 2010 Spring and Fall -New Product Planning Undergraduate: 2010 Spring
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