

2. Urminsky, Oleg and Ran Kivetz (2011), "
Scope Insensitivity and the “Mere Token” Effect,"
Journal of Marketing Research Apr 2011, Vol. 48, No. 2: 282–295.
3. Bartels, Daniel and Oleg Urminsky (2011) "
On Intertemporal Selfishness: The Perceived Instability of Identity Underlies Impatient Consumption,"
Journal of Consumer Research, 38 (1), June 2011, 182-198. (Runner-up, 2011 Einhorn New Investigator Award)
Press Coverage: "Get to Know Yourself", Time Healthnet;
"In Politics, Live in the Present and Kick Problems to the Future", New York Times, January 2, 2011;
"It's Academic", Chicago Tribune, February 8, 2011;
"The Secret of Saving For a Rainy Day", U.S. News and World Report, July 19, 2011
4. Gordon, B. and M. Lovett, R. Shachar, K. Arceneaux, S. Moorthy, M. Peress, A. Rao, S. Sen, D. Soberman, O. Urminsky (2011)
"
Marketing and Politics: Models, Behavior and Policy Implications,"
Marketing Letters, forthcoming (based on a session at the 8th triennial Invitaional Choice Symposium)
5. Orhun, Yesim and Oleg Urminsky (2011) "
Choosing Differently But in the Same Way: How Self Impacts Beliefs About Others"
Under review, Journal of Marketing Research
6. Bartels, Daniel, Oleg Urminsky and Shane Frederick (2011) "
The Role of Tradeoff Salience and Connectedness to the Future Self in Consumer Savings",
Working paper.
7. Urminsky, Oleg and Daniel Bartels (2011) "
Shifting the Basis of Perceived Similarity: Implications for Inference, Judgment and Choice",
Working paper. (
Abstract)
8. Shen, Luxi and Oleg Urminsky (2012) "
Making Sense of Nonsense: The visual salience of units determines sensitivity to magnitude",
Working paper.
Principles or Probabilities: When Value Overshadows Expected Value, with Ran Kivetz
Reconciling Impulsiveness with Self-Control:
Explaining Differential Impatience toward Hedonic and Utilitarian Consumption, with Ran Kivetz
Teaching
Marketing Research Lab