Oleg Urminsky

Associate Professor of Marketing
University of Chicago Booth School of Business
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Selected Papers

Current Working Papers

20. Urminsky, Oleg, Adelle Yang and Lilly Koffler (2015) "Outcome Neglect and Failures of Insight Undermine Utility Maximization."
(available by request)

19. Urminsky, Oleg (2015) "Probability Distributions of Common Repeated Events Are Misestimated"*

18. Yang, Yang, Christopher Hsee, Oleg Urminsky and Li Zhang (2014) " Hedonic Durability"
(available by request)

17. Yang, Adelle and Oleg Urminsky (2015) " Smile-Seeking Givers and Value-Seeking Recipients: Why Gift Choices and Recipient Preferences Diverge"

16. Goswami, Indranil and Oleg Urminsky (2015)" The Nature and Extent of Post-Reward Crowding-Out: The 'Effort Balancing' Account"

15. Goswami, Indranil and Oleg Urminsky (2015) " The 'Mere Reminder' Effect of Salient Calorie Labeling"*
(available by request)

14. Goswami, Indranil and Oleg Urminsky (2015) " More Time, More Work: How Non-diagnostic Time Limits Bias Estimates of Project Duration and Scope"
       Press Coverage: "This Deadline-related Mistake May Be Costing You Money", Capital Ideas, Fall 2014
       "How should we set deadlines?" Capital Ideas Video

13. Yang, Adelle, Oleg Urminsky and Chris Hsee (2014) " Eager to Help yet Reluctant to Give: How Pro-social Effort and Pro-social Choices Diverge"
       Press Coverage: "Beyond the Ice Bucket Challenge", Capital Ideas, Winter 2014
       "Fundraising: How charities can get smarter," Capital Ideas Video

12. Hamilton, Ryan and Oleg Urminsky (2013) " Inference not Reference: The Price Image Heuristic as an Alternative to Reference Price Theories"

Published/Accepted Papers

11. Goswami, Indranil and Oleg Urminsky (2015) " When Should the Ask be a Nudge? The Effect of Default Amounts on Charitable Donations"
Forthcoming, Journal of Marketing Research
       Press Coverage: "Beyond the Ice Bucket Challenge", Capital Ideas, Winter 2014
       "Fundraising: How charities can get smarter," Capital Ideas Video

10. Yang, Adelle and Oleg Urminsky (2015) "The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety"
Journal of Consumer Research 42(3) 361-377

9. Urminsky, Oleg and Gal Zauberman (2014) "The Psychology of Intertemporal Preferences,"
Forthcoming, Blackwell Handbook of Judgment and Decision Making, George Wu and Gideon Keren (eds), Wiley-Blackwell.

8. Bartels, Daniel and Oleg Urminsky (2015) " To Know and To Care: How Awareness and Valuation of the Future Jointly Shape Consumer Savings and Spending,"
Journal of Consumer Research, 41(6), 1469-1485.
       Press Coverage: "How to Use Your Memory To Boost Your Savings", US News and World Report, February, 2014
       "What your coffee habit is costing you," Capital Ideas Video

7. Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. and Rips, L. (2014) " Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making,"
Marketing Letters, 25(3), 281-291
(based on a session at the 9th triennial Invitational Choice Symposium)

6. Orhun, Yesim and Oleg Urminsky (2012) " Conditional Projection: How Own Evaluations Impact Beliefs About Others Whose Choices Are Known,"
Journal of Marketing Research, 50(1), 111-124.
       Press Coverage: "Breaking: Obama Supporters and Romney Supporters May Not Actually Hate Each Other", The Atlantic.com

5. Shen, Luxi and Oleg Urminsky (2012) " Making Sense of Nonsense: The Visual Salience of Units Determines Sensitivity to Magnitude,"
Psychological Science, 24(3), 297-304.

4. Gordon, B. and M. Lovett, R. Shachar, K. Arceneaux, S. Moorthy, M. Peress, A. Rao, S. Sen, D. Soberman, O. Urminsky (2012) " Marketing and Politics: Models, Behavior and Policy Implications,"
Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295.
(based on a session at the 8th triennial Invitational Choice Symposium)

3. Bartels, Daniel and Oleg Urminsky (2011) " On Intertemporal Selfishness: The Perceived Instability of Identity Underlies Impatient Consumption,"
Journal of Consumer Research, 38 (1), June 2011, 182-198. (Runner-up, 2011 Einhorn New Investigator Award)
       Press Coverage: "Get to Know Yourself", Time Healthnet; "In Politics, Live in the Present and Kick Problems to the Future", New York Times, January 2, 2011; "It's Academic", Chicago Tribune, February 8, 2011; "The Secret of Saving For a Rainy Day", U.S. News and World Report, July 19, 2011; "Meet Future You (now be nice): Psychology offers a strange new tactic for keeping your resolutions", Boston Globe, January 4, 2013

2. Urminsky, Oleg and Ran Kivetz (2011), " Scope Insensitivity and the "Mere Token" Effect,"
Journal of Marketing Research Apr 2011, Vol. 48, No. 2: 282-295.

1. Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), " The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention,"
Journal of Marketing Research, 43 (1), February, 39-58. (Finalist, 2007 Paul Green Award and 2011 William F. O'Dell Award)
      Press Coverage: Going for the Goal, Capital Ideas, November 2008

Quoted in the Media


Marketing Research Lab