Oleg Urminsky


Associate Professor of Marketing
University of Chicago Booth School of Business
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Selected Papers

Current Working Papers

17. Yang, Yang, Christopher Hsee, Oleg Urminsky and Li Zhang (2014) " Hedonic Durability"


16. Goswami, Indranil and Oleg Urminsky (2014) "When Does Disclosure Reduce Calorie Choices? The Mere Reminder Effect"
(available by request)


15. Goswami, Indranil and Oleg Urminsky (2014) "More Time, More Work: How Non-diagnostic Time Limits Bias Estimates of Project Duration and Scope "


14. Urminsky, Oleg (2014) "Misestimating Probability Distributions of Repeated Events."
(available by request)


13. Yang, Adelle, Chris Hsee and Oleg Urminsky (2013) " Exerting "Self"-less Effort While Making "Self"-ish Choices."


12. Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. and Rips, L. (2014) " Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making,"
(based on a session at the 9th triennial Invitaional Choice Symposium)


11. Urminsky, Oleg and Gal Zauberman (2014) "The Psychology of Intertemporal Preferences," Book chapter


10. Yang, Adelle and Oleg Urminsky (2014) "The Personal Continuity Heuristic: How Anticipating Future Outcomes Affects Identity-relevant Choices.


9. Hamilton, Ryan and Oleg Urminsky (2013) " Inference not Reference: The Price Image Heuristic as an Alternative to Reference Price Theories ."


8. Urminsky, Oleg and Daniel Bartels (2013) " Shifting the Basis of Perceived Similarity: Implications for Inference, Judgment and Choice."


7. Bartels, Daniel, Oleg Urminsky and Shane Frederick (2013) " To Know and To Care: How Awareness and Valuation of the Future Jointly Shape Consumer Savings and Spending."
Press Coverage: "How to Use Your Memory To Boost Your Savings", US News and World Report, February, 2014


Published Papers

6. Orhun, Yesim and Oleg Urminsky (2012) " Conditional Projection: How Own Evaluations Impact Beliefs About Others Whose Choices Are Known,"
Journal of Marketing Research, 50(1), 111-124.
       Press Coverage: "Breaking: Obama Supporters and Romney Supporters May Not Actually Hate Each Other", The Atlantic.com


5. Shen, Luxi and Oleg Urminsky (2012) " Making Sense of Nonsense: The Visual Salience of Units Determines Sensitivity to Magnitude,"
Psychological Science, 24(3), 297-304.


4. Gordon, B. and M. Lovett, R. Shachar, K. Arceneaux, S. Moorthy, M. Peress, A. Rao, S. Sen, D. Soberman, O. Urminsky (2012) " Marketing and Politics: Models, Behavior and Policy Implications,"
Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295.
(based on a session at the 8th triennial Invitaional Choice Symposium)


3. Bartels, Daniel and Oleg Urminsky (2011) " On Intertemporal Selfishness: The Perceived Instability of Identity Underlies Impatient Consumption,"
Journal of Consumer Research, 38 (1), June 2011, 182-198. (Runner-up, 2011 Einhorn New Investigator Award)
       Press Coverage: "Get to Know Yourself", Time Healthnet; "In Politics, Live in the Present and Kick Problems to the Future", New York Times, January 2, 2011; "It's Academic", Chicago Tribune, February 8, 2011; "The Secret of Saving For a Rainy Day", U.S. News and World Report, July 19, 2011; "Meet Future You (now be nice): Psychology offers a strange new tactic for keeping your resolutions", Boston Globe, January 4, 2013


2. Urminsky, Oleg and Ran Kivetz (2011), " Scope Insensitivity and the "Mere Token" Effect,"
Journal of Marketing Research Apr 2011, Vol. 48, No. 2: 282-295.


1. Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), " The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention,"
Journal of Marketing Research, 43 (1), February, 39-58. (Finalist, 2007 Paul Green Award and 2011 William F. O'Dell Award)
      Lay summary: Going for the Goal, Capital Ideas, November 2008


Selected Work in Progress

Almost There? The Role of Absolute vs. Relative Error in Perceived Progress Towards an Accuracy Goal

Principles or Probabilities: When Value Overshadows Expected Value, with Ran Kivetz

Reconciling Impulsiveness with Self-Control: Explaining Differential Impatience toward Hedonic and Utilitarian Consumption, with Ran Kivetz

Testing Interactions in Linear Processes: The Benefits of New Binomial Tests Over Logistic Regression


Teaching

Marketing Research Lab


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