Oleg Urminsky


Associate Professor of Marketing
University of Chicago Booth School of Business
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Selected Papers

1. Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), " The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention,"
Journal of Marketing Research, 43 (1), February, 39-58. (Finalist, 2007 Paul Green Award and 2011 William F. O'Dell Award)
      Lay summary: Going for the Goal, Capital Ideas, November 2008


2. Urminsky, Oleg and Ran Kivetz (2011), " Scope Insensitivity and the “Mere Token” Effect,"
Journal of Marketing Research Apr 2011, Vol. 48, No. 2: 282–295.


3. Bartels, Daniel and Oleg Urminsky (2011) " On Intertemporal Selfishness: The Perceived Instability of Identity Underlies Impatient Consumption,"
Journal of Consumer Research, 38 (1), June 2011, 182-198. (Runner-up, 2011 Einhorn New Investigator Award)
       Press Coverage: "Get to Know Yourself", Time Healthnet; "In Politics, Live in the Present and Kick Problems to the Future", New York Times, January 2, 2011; "It's Academic", Chicago Tribune, February 8, 2011; "The Secret of Saving For a Rainy Day", U.S. News and World Report, July 19, 2011; "Meet Future You (now be nice): Psychology offers a strange new tactic for keeping your resolutions", Boston Globe, January 4, 2013


4. Gordon, B. and M. Lovett, R. Shachar, K. Arceneaux, S. Moorthy, M. Peress, A. Rao, S. Sen, D. Soberman, O. Urminsky (2012) " Marketing and Politics: Models, Behavior and Policy Implications,"
Marketing Letters, Apr 2012, Vol. 48, No. 2: 282–295.
(based on a session at the 8th triennial Invitaional Choice Symposium)


5. Shen, Luxi and Oleg Urminsky (2012) " Making Sense of Nonsense: The visual salience of units determines sensitivity to magnitude",
Forthcoming, Psychological Science (initial draft; final version available by request or from Psychological Science: Paper, Appendix)


6. Orhun, Yesim and Oleg Urminsky (2012) " Conditional Projection: How Own Evaluations Impact Beliefs About Others Whose Choices Are Known"
Forthcoming, Journal of Marketing Research
       Press Coverage: "Breaking: Obama Supporters and Romney Supporters May Not Actually Hate Each Other", The Atlantic.com


7. Bartels, Daniel, Oleg Urminsky and Shane Frederick (2012) " The Role of Tradeoff Salience and Connectedness to the Future Self in Consumer Savings", Working paper (current version available by request).


8. Urminsky, Oleg and Daniel Bartels (2012) " Shifting the Basis of Perceived Similarity: Implications for Inference, Judgment and Choice", Working paper


9. Hamilton, Ryan and Oleg Urminsky (2013) " Inference not Reference: The Price Image Heuristic as an Alternative to Reference Price Theories " Working paper


10. Yang, Adelle and Oleg Urminsky (2012) " Changing Myself, Changing My Fate:How anticipating negative outcomes prompts self-relevant change", Working paper (available by request).


Selected Work in Progress

Almost There? The Role of Absolute vs. Relative Error in Perceived Progress Towards an Accuracy Goal

Principles or Probabilities: When Value Overshadows Expected Value, with Ran Kivetz

Reconciling Impulsiveness with Self-Control: Explaining Differential Impatience toward Hedonic and Utilitarian Consumption, with Ran Kivetz

Testing Interactions in Linear Processes: The Benefits of New Binomial Tests Over Logistic Regression


Teaching

Marketing Research Lab


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