Oleg Urminsky

Associate Professor of Marketing
University of Chicago Booth School of Business
Contact me via e-mail at:

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Selected Papers

Current Working Papers

19. Urminsky, Oleg and Adelle Yang (2015) "Outcome Neglect and Failures of Insight Undermine Utility Maximization."
(available by request)

18. Urminsky, Oleg (2014) "Misestimating Probability Distributions of Repeated Events."
(available by request)

17. Yang, Yang, Christopher Hsee, Oleg Urminsky and Li Zhang (2014) " Hedonic Durability"
(available by request)

16. Goswami, Indranil and Oleg Urminsky (2014) "When Does Disclosure Reduce Calorie Choices? The Mere Reminder Effect"
(available by request)

15. Goswami, Indranil and Oleg Urminsky (2014) " When Should the Ask be a Nudge? The Effect of Default Amounts on Charitable Donations"*
       Press Coverage: "Beyond the Ice Bucket Challenge", Capital Ideas, Winter 2014

14. Goswami, Indranil and Oleg Urminsky (2014) " More Time, More Work: How Non-diagnostic Time Limits Bias Estimates of Project Duration and Scope "
       Press Coverage: "This Deadline-related Mistake May Be Costing You Money", Capital Ideas, Fall 2014

13. Yang, Adelle, Chris Hsee and Oleg Urminsky (2014) " Eager to Help yet Reluctant to Give: How Pro-social Effort and Pro-social Choices Diverge ."
       Press Coverage: "Beyond the Ice Bucket Challenge", Capital Ideas, Winter 2014

12. Yang, Adelle and Oleg Urminsky (2015) "The Outlook Effect: How Future Expectancy Affects Consumer Choice Consistency.*

11. Hamilton, Ryan and Oleg Urminsky (2013) " Inference not Reference: The Price Image Heuristic as an Alternative to Reference Price Theories ."

10. Urminsky, Oleg and Daniel Bartels (2014) " Lateral Generalization: The Role of Context-dependent Relations in Facilitating Price Inferences."

Published Papers

9. Bartels, Daniel and Oleg Urminsky (2014) " To Know and To Care: How Awareness and Valuation of the Future Jointly Shape Consumer Savings and Spending,"
Forthcoming, Journal of Consumer Research.
       Press Coverage: "How to Use Your Memory To Boost Your Savings", US News and World Report, February, 2014

8. Urminsky, Oleg and Gal Zauberman (2014) "The Psychology of Intertemporal Preferences,"
Forthcoming, Blackwell Handbook of Judgment and Decision Making, George Wu and Gideon Keren (eds), Wiley-Blackwell.

7. Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. and Rips, L. (2014) " Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making,"
Marketing Letters, 25(3), 281-291
(based on a session at the 9th triennial Invitational Choice Symposium)

6. Orhun, Yesim and Oleg Urminsky (2012) " Conditional Projection: How Own Evaluations Impact Beliefs About Others Whose Choices Are Known,"
Journal of Marketing Research, 50(1), 111-124.
       Press Coverage: "Breaking: Obama Supporters and Romney Supporters May Not Actually Hate Each Other", The Atlantic.com

5. Shen, Luxi and Oleg Urminsky (2012) " Making Sense of Nonsense: The Visual Salience of Units Determines Sensitivity to Magnitude,"
Psychological Science, 24(3), 297-304.

4. Gordon, B. and M. Lovett, R. Shachar, K. Arceneaux, S. Moorthy, M. Peress, A. Rao, S. Sen, D. Soberman, O. Urminsky (2012) " Marketing and Politics: Models, Behavior and Policy Implications,"
Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295.
(based on a session at the 8th triennial Invitational Choice Symposium)

3. Bartels, Daniel and Oleg Urminsky (2011) " On Intertemporal Selfishness: The Perceived Instability of Identity Underlies Impatient Consumption,"
Journal of Consumer Research, 38 (1), June 2011, 182-198. (Runner-up, 2011 Einhorn New Investigator Award)
       Press Coverage: "Get to Know Yourself", Time Healthnet; "In Politics, Live in the Present and Kick Problems to the Future", New York Times, January 2, 2011; "It's Academic", Chicago Tribune, February 8, 2011; "The Secret of Saving For a Rainy Day", U.S. News and World Report, July 19, 2011; "Meet Future You (now be nice): Psychology offers a strange new tactic for keeping your resolutions", Boston Globe, January 4, 2013

2. Urminsky, Oleg and Ran Kivetz (2011), " Scope Insensitivity and the "Mere Token" Effect,"
Journal of Marketing Research Apr 2011, Vol. 48, No. 2: 282-295.

1. Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), " The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention,"
Journal of Marketing Research, 43 (1), February, 39-58. (Finalist, 2007 Paul Green Award and 2011 William F. O'Dell Award)
      Press Coverage: Going for the Goal, Capital Ideas, November 2008

Selected Work in Progress

Almost There? The Role of Absolute vs. Relative Error in Perceived Progress Towards an Accuracy Goal

Principles or Probabilities: When Value Overshadows Expected Value, with Ran Kivetz

Reconciling Impulsiveness with Self-Control: Explaining Differential Impatience toward Hedonic and Utilitarian Consumption, with Ran Kivetz

Testing Interactions in Linear Processes: The Benefits of New Binomial Tests Over Logistic Regression

Other Media


Marketing Research Lab