Maferima (Rima) Touré-Tillery

Ph.D. Student | Marketing

The University of Chicago Booth School of Business

5807 South Woodlawn Avenue

Chicago, Illinois 60637

Email: mtt@chicagobooth.edu

Research Interests

Consumer behavior, Motivation, Self-signaling, Humanization, Dehumanization Rima's main line of research is at the intersection of self-regulation and self-perception, with implications for consumer behavior, marketing and public policy. She is interested in understanding the various factors that make actions, choices or decisions appear more or less diagnostic for inferences about the self, and how perceived self-diagnosticity in turn influences adherence to personal or societal standards (i.e., self-signaling).

Journal Publications

Touré-Tillery, M., & Fishbach, A. (in press). The end justifies the means, but only in the middle. Journal of Experimental Psychology: General   Touré-Tillery, M., & Fishbach, A. (2011). The course of motivation. Journal of Consumer Psychology, special issue on Applications of Behavioral Decision Theory

Actions